Search Engine Optimization: How To Improve Your Search Ranking
We all wish that a successful web business was only a few clicks away, but building a successful site or blog is something that takes a lot more than just some clicking. You need to write and market and traffic and share and do a wide variety of things that you’ve never even heard of. To put it in a better perspective, check out the SEO tips in this article.
If your website focuses on news or otherwise constantly changing content, create a few high-quality standing pages to direct traffic to your site. These pages can be optimized for relevant keywords and provide a good base to link other sites with that topic. For example, having a centralized “election information” page to which all your election news stories are linked can really boost your search engine ranking.
Your articles may be for search engines, but they are still going to be read by real people. Do not insult the readers by writing content that is sloppy, false, or full of fluff just to reach a certain rank. It may seem like a smart idea to most new site owners, but this approach never works.
Once your website is Search Engine Optimized (SEO), you also need to work on your off-site SEO. Maximize the number of good websites (not pages of links, or “spam” websites) linking to your website from content-rich pages. The better the site which is linking to you, the more “link juice” you will receive in return, boosting your Google Page Rank.
Consider dialing down the amount of graphics you have on your site and instead, focus on the written content. People like to see a nice picture, but most people visit sites to read informative content. The less you focus on graphics, the better the chances of a higher ranking on the major search engines too.
To optimize their websites’ position on search index results pages, savvy webmasters will register plenty of articles at article databasing sites. An article on such a database will include a link back to the owner’s website. This link will be noted by search engines and contribute to the site’s position in the search index.
Use the NoFollow relevance tag on links which you do not want search engine spiders to get to on your website, like “read more” or your Contact Us or About Me pages. These are ‘NOT’ the pages you want people to land on, so why pass any link juice through to them?
Probably the greatest thing you can do to increase your search engine optimization is make a legitimate commitment to it. SEO is not a one-and-done type of event, though many people treat it like it is. It takes constant effort and daily goals to raise your rankings and keep them there. Before you begin, make an SEO plan and promise yourself that you will commit to it.
Did you honestly know half of the stuff you just read here? It’s a little hard to accurately quantify the many SEO tips out there, so you will have to read plenty of articles besides this one if you want to have a great site. But this is a great point from which to get started on optimizing your site for the search engines.