Pinterest for Business – The Truth about using Pinterest for your Business
New companies may welcome the idea of social networking sites as marketing agents, but older companies that rely on traditional forms of advertising and marketing will find it hard to go over to the digital side. The fact is, these business owners will not really get the full concept of marketing their products and building their brand online. Whether they are using a marketing tactic that has worked time and time again or they just don’t want to be bothered with using the Internet as a marketing tool, they are missing out on what social networking sites like Pinterest can do for their business.
Let’s take a look at the truth behind the reason why Pinterest should not be ignored by business owners.
Pinterest is all about your business – The mentality and concept behind social networking sites like Facebook and Twitter says “LOOK AT ME!”, but Pinterest says otherwise. It says “LOOK AT THIS!” Pinterest functions like an online brochure, magazine, or pin-board, which allows you to post pictures and videos of your products. There’s no need to post 1000 word articles about your products, but rather let the videos and images do the talking instead. After all, a picture is already worth a thousand words.
Your customers are using Pinterest – Most business owners would think that “My customers are not using Pinterest, so why should I?”. Contrary to this belief, there are more than a 110 million registered and unique users on Pinterest, so how can you be sure that your customers don’t belong to the 110 million? Pinterest provides you with a way to reach out to your customers from all over the world. What if you have 10,000 customers signed up on Pinterest? If you converet that to sales, that would be more than enough to skyrocket your income a hundredfold.
People spend time on Pinterest – A recorded 2.1 billion minutes was spent by users on Pinterest last 2012, though there are only 525,949 minutes in a year. That’s at least 1 ½ billion minutes not spent on Facebook and Twitter. This means that customers are looking for something on Pinterest, and it is not just a way to pass the time.
What does these all mean for business owners? Your customers are logged in to Pinterest because they are looking for something, and who’s to say that they are not looking for your business? If not, the 2 billion minutes that the people spent on Pinterest are just wasted time.
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